Kani Ki

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Hi there—

My name’s Kani.

I’m a writer with experience across comms, creative, and brand studio.

In my free time, I enjoy my free time—which often includes moviegoing, dogsitting, and drinking tea.

Thanks for stopping by.

Copywriter @Fidelity Investments, 2021–Present
Associate Copywriter @TBWA Chiat Day NY, 2021

Creative Fellow @T Brand Studio at The New York Times, 2020–’21

Creative Intern @ESPN CreativeWorks at The Walt Disney Company, 2019

Freelance Contributor @ThisIsRnB.com, 2018–’19

01.

Client: Fidelity Investments
Product: Fidelity Go®

Want to start investing, but feeling kind of...stuck?
Get unstuck with Fidelity Go®.

Agency: Fidelity Investments
Creative Director: Isadora Medley
Art Director: Hayley Barry
Role: Copywriter

ⓘ Fidelity Go® is a robo-advising tool that automatically builds and manages a stock portfolio to handle the investing for you.

THIRTY

FIFTEEN

02.

Client: Fidelity Investments
Product: Fidelity Youth® App

Produced two overview videos for the Fidelity Youth® App — one showing teens its core features for managing their own money, the other showing parents the safety features available to them for peace of mind.

Agency: Fidelity Investments
Creative Director: Michael Nugent
Art Director: Jenna Flack
Role: Copywriter

ⓘ Fidelity Youth® is a brokerage account that teens ages 13–17 can own independently to manage and invest their money with parental oversight.

VIDEO (TEEN)

VIDEO (PARENT)

03.

Client: Fidelity Investments
Product: Fidelity Mobile® App

Refreshed App Store preview cards to give existing and prospective users a simpler, more inviting impression of the Fidelity Mobile® App.

Agency: Fidelity Investments
Designer: Hudson Buenos Santos
Role: Copywriter/Content Strategist

APP STORE (BEFORE)

APP STORE (AFTER)

04.

Client: Bumble
Product: Bumble Dating
Full Article: Do Romantic Firsts Mean Even More in a Pandemic?

Captured the stories of three couples who met on the app, navigated the new rules and realities of dating amid COVID-19, and discovered something extraordinary during extra ordinary times.

Agency: T Brand Studio at The New York Times
Creative Director: Haywood Watkins III
Editors: Harry Bradford, Maggie Fischer
Roles: Copywriter/Editorial Assistant

ⓘ Bumble is a global connections app for dating, friendship, and networking.

ARTICLE (Preview)

AUDIO

ON-SITE

05.

Client: Yogi Tea
Full Articles: Good Mornings Gift Good Mornings

Good days start with good mornings, and good mornings start with Yogi Tea. Behind that idea, a photo series was produced with photographers from across the globe, capturing the quiet beauty of their morning routines.

Agency: T Brand Studio at The New York Times
Creative Director: Adam Okrasinski
Editor: Maggie Fischer
Roles: Copywriter/Editorial Assistant

ⓘ Yogi Tea is a brand of wellness-focused teas known for blended recipes rooted in Ayurvedic traditions.

FLEX POST

Flex posts are slideshow ad units that live natively and in-stream alongside nytimes.com content.

AUDIO

06.

Client: Capital One Bank
Product: Capital One Shopping App
Full Article: ‘Tis Just Before The Holidays, And Your Shopping Isn’t Done

Crafted a winter-festive story to show how Capital One’s shopping app and browser extension makes bargain-hunting a breeze, just in time for the holiday season.

Agency: T Brand Studio at The New York Times
Editor: MP Dunleavy
Roles: Copywriter/Editorial Assistant

ARTICLE (PREVIEW)

AUDIO

07.

Visit Palm Springs, California

You can do nothing anywhere, but Palm Springs is the best place to do it.

School: VCU Brandcenter
Art Director: Jesse Robert Lane
Role: Copywriter

ⓘ The following is speculative student work created for the Visit Palm Springs Tourism Board.

OUT-OF-HOME

PRINT

DIRECT MAIL

Contents:

- invitation letter
- hourglass with no sand
- clock with no hands
- bag of air